Notes from the
frontlines of digital tracking.
Practical guides, product notes and honest engineering talk about GTM, GA4, Consent Mode and server-side tracking.
Latest Posts
Resolving ad platform revenue discrepancy from checkout hops
Fix cross-domain checkout breaks in Shopify and Stripe. Resolve ad platform revenue discrepancy issues to stop wasted ad spend and restore dashboard trust.
Resolving Unhashed Data Errors in Enhanced Conversions
Learn why sending unhashed user data causes Google Enhanced Conversions to fail, how it impacts Smart Bidding, and practical steps to audit your GTM variables.
Fixing Lead Quality With Offline Conversion Tracking
Cheap leads often mean unqualified pipeline. Learn how to implement Offline Conversion Tracking and Enhanced Conversions for Leads to fix broken bidding algorithms.
Fixing Broken Consent Gateways to Protect GA4 Data
Learn how early tag firing distorts GA4 reporting and breaks attribution, and discover how to architect a reliable event-driven consent gateway.
Preventing Duplicate Conversion Tags from Inflating ROAS
Discover how accidental page-load triggers artificially inflate ROAS, corrupt bidding algorithms, and how to implement structural fixes to protect your data.